Brand Experience Centre Launch

In August 2024, I orchestrated the launch of Viega's Experience Centre in Mumbai, an initiative pivotal to enhancing the brand's visibility and engagement within the architecture and building industry. As the mind behind this extensive campaign, I managed every facet from conceptualization to execution. This included crafting and disseminating a press release, leading a dynamic social media buildup that piqued substantial interest, and overseeing a meticulously planned grand opening ceremony. The promotional activities culminated in a series of high-impact digital content, including engaging reels and a detailed walkthrough video of the experience centre.
My efforts led to an impressive turnout of 225 key stakeholders within just the first 21 days post-launch, significantly strengthening Viega’s market presence and fostering enduring engagements with key target groups.