Strategic Content Marketing

In my role at Viega, I spearheaded the creation and publication of detailed case studies highlighting Viega’s integration of traditional Indian cultural elements with advanced plumbing solutions. These studies were featured in Viega Inside International, an internal company magazine distributed globally, as well as the Journal of the Indian Institute of Architects and the Indian Plumbing Association magazine, targeting industry professionals. My comprehensive approach involved ideating, researching, and producing content that articulated Viega's role in the prestigious Motison's Tower project in Jaipur, a landmark celebrated for its innovative design and cultural significance. This initiative significantly elevated Viega’s brand visibility, showcasing our commitment to culturally resonant and technologically advanced building solutions, and successfully engaging a broad spectrum of stakeholders from around the world.