I am a marketer with over 12 years of experience in both B2B and B2C marketing, brand strategy, and digital strategy. I’ve built campaigns that helped global brands grow, launched experience centres, driven CRM transformations, and told marketing stories that stuck.

I believe in structured marketing that works - but also in storytelling that people remember.
You’ll find me at the intersection of systems and stories - spreadsheets and poetry.

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Sometimes I write about marketing, sometimes I write about life.

You can check out a glimpse of my work right here.